Refinances are down new home sales are off lenders are closing their doors loan programs are being eliminated and credit requirements are being tightened.its no wonder were not quite as optimistic as we once were.
Its against this backdrop that your online mortgage presence and Internet marketing takes on a whole new importance. There is mounting evidence that if you are not on the Internet bandwagon and if you cant be found by people searching for mortgages on the Internet you are completely missing the boat in the mortgage business.
Many of you have told me I just dont get that involved with online marketing. Ive been very successful the traditional way for many years. Heres my response.My sincere congratulations on all of your past success and my profound empathy for the frustration you will suffer in the months and years ahead as your prospects leave you at the station while they board the express mortgage train called the internet.
Here are a few points about this trend to the Internet that you should ponder
Both Search Engines and web sites are considered referrals and trusted sources by those doing the search. Being directed to your web site by organic search engines is a valid referral just as a phone call is or a referral from a friend or associate. People consult Google Yahoo MSN and AOL with inquiries and their most delicate questions over a billion times a week If Internet referrals constitute a trusted source shouldnt you be one of those trusted sources
The Internet is alive and on duty and you would be amazed at what time of day or night people search for homes and mortgages. In contrast the morning newspaper is usually in the trash by dinner time.
Supporting the proposition that newspaper readership and advertising is not as important as it used to be consider these facts In every age group newspaper readership is down. In the age group less than of people read a newspaper. Even in the age group only slightly more than of people read the newspaper. People are turning to the Internet in staggering numbers.
Many publications including the New York Times are transitioning as fast as they can to Internet publication and advertising as they fear for the future of traditional newspapers in America.
Keyword:
Refinance 2008 2nd Mortgage
Its against this backdrop that your online mortgage presence and Internet marketing takes on a whole new importance. There is mounting evidence that if you are not on the Internet bandwagon and if you cant be found by people searching for mortgages on the Internet you are completely missing the boat in the mortgage business.
Many of you have told me I just dont get that involved with online marketing. Ive been very successful the traditional way for many years. Heres my response.My sincere congratulations on all of your past success and my profound empathy for the frustration you will suffer in the months and years ahead as your prospects leave you at the station while they board the express mortgage train called the internet.
Here are a few points about this trend to the Internet that you should ponder
Both Search Engines and web sites are considered referrals and trusted sources by those doing the search. Being directed to your web site by organic search engines is a valid referral just as a phone call is or a referral from a friend or associate. People consult Google Yahoo MSN and AOL with inquiries and their most delicate questions over a billion times a week If Internet referrals constitute a trusted source shouldnt you be one of those trusted sources
The Internet is alive and on duty and you would be amazed at what time of day or night people search for homes and mortgages. In contrast the morning newspaper is usually in the trash by dinner time.
Supporting the proposition that newspaper readership and advertising is not as important as it used to be consider these facts In every age group newspaper readership is down. In the age group less than of people read a newspaper. Even in the age group only slightly more than of people read the newspaper. People are turning to the Internet in staggering numbers.
Many publications including the New York Times are transitioning as fast as they can to Internet publication and advertising as they fear for the future of traditional newspapers in America.
Keyword:
Refinance 2008 2nd Mortgage
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